Nothing is more frustrating than posting awesome content that can impact peoples lives and then... Crickets.
Yup, no comments, no likes, no shares... no response what-so-ever.
This was me just last week. But, in the last few days my Instagram account has been blowing up! And, all I did was use a few hashtags and change the way I created my posts.
So here is what I learned:
Ok. Let's break this down.
First and foremost you MUST create AWESOME content.
Awesome content is genuine, makes a difference in peoples lives, inspires and encourages others.
To create awesome content I use Adobe Spark. It is free, super easy to use and you don't have to have a degree to make something that looks good.
Next: Use relevant hashtags
If you want to get noticed, get likes and get comments, you have to use hashtags.
Simply put, hashtags is how people are going to find your posts on Instagram. If you are not familiar with hashtags just Google: "how to use hashtags on Instagram." You will get more info than you can read in a year but you only need to read one or two good articles to learn what you need to know.
BONUS: Make sure that you are using hashtags that are relevant to your post. If your post is about personal development you need to use hashtags like #personalDevelopment #selfHelp #selfImprovement etc., etc.
Next: Use popular hashtags
This is where I was going wrong in the beginning because I just did not understand hashtags.
Everyone dreams of having their own hashtag that goes viral but the truth is, if you want to get noticed, get likes, and get comments you need to use popular hashtags.
Here is the deal. Hashtags are how people search for content on Instagram so if you want your post to show up when people do a search you have to be using a hashtag that they are looking for.
There are lots of great articles on popular hashtags so if you want to know what to use just Google: "popular hashtags for (insert your topic here)."
Be careful though! You need to stay on topic. If you use a popular hashtag but it has nothing to do with your post it will backfire on you!
BONUS: Avoid making up your own hashtags. If no one else is using the tag the tag is useless. Just leave it out. A made up hashtag that no one is using is a sure sign that you are an amateur hashtagger.
Next: Post your hashtags in the comments not on the post itself
This is another thing I was doing all wrong. I was creating my post with the hashtags as part of my caption and that was making the post look sleazy, spammy and scammy. And, you definitely don't want that.
Putting your hashtags in a comment makes your post show up when someone searches for one of your hashtags but they don't see them as part of the post. This makes it easier for your audience to consume the awesome content you have created for them without a bunch of added noise.
I started following these guidelines just a few days ago and the results are simply amazing. I went from getting 2-3 likes per post to 20-30 likes per post.
I went from no comments on my posts to getting comments on my posts.
The key is: Awesome content and proper hashtagging!
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About the Author
I am a Full-Time Enterprise Support Technician at Evangel University and Part-Time Holistic Life Coach and Online Entrepreneur.